THE BRAND
A Street-Inspired RTW Laboratory
Born out of the Arabian Peninsula, our laboratory is more than just a brand—it is a movement of refinement and reinvention. Rooted in the language of the streets, we challenge conventions by experimenting with materials, techniques, and construction methods, pushing the boundaries of what modern streetwear can be. Every piece is a product of curiosity, craft, and culture, transforming the raw into the refined.
The Lab
Our laboratory is where streetwear meets craftsmanship. Every garment is produced locally, ensuring precision at every step of the process. Whether it’s a simple fleece reimagined with fresh proportions or premium cashmere tailored into relaxed silhouettes, we create exclusive fits engineered specifically for each fabric we explore. Nothing is generic—each fabric dictates its own story, and we listen carefully to bring that story to life.
This approach allows us to control quality at the finest detail: the drape of the cloth, the weight of the stitch, the tension of the seam. The lab is not just a production space—it is a playground for experimentation.
Design & Inspiration
Our aesthetic is minimalistic yet powerful, drawing inspiration from the textures of the street, nostalgic icons, and urban landscapes. We believe in refining rugged elements—such as utility cargos, workwear silhouettes, and military references—through careful balance between innovative technique and elevated fabric choices.
At the same time, we reinterpret timeless classics—hoodies, shirts, tailored pants—infusing them with comfort and ease, resulting in relaxed, casual pieces that feel both modern and rooted. Every collection is a dialogue between function and form, tradition and reinvention.
The Name: QAWM
The name QAWM is derived from the Arabic word “Qaum”, meaning nation. But its meaning stretches beyond geography—it speaks to a community, a collective identity, and a shared belief system. QAWM represents more than clothing; it embodies unity, culture, and belonging.
Through QAWM, we aim to build a cultural laboratory where clothing becomes a medium of expression, uniting individuals through shared values of exploration, craft, and authenticity.